Spanning several disciplines, Jennifer Yi include experiential tours in 2001. Esports in 2006. Streaming in 2011. Blockchain in 2015 Jen developed core competencies in integrated marketing (including global events) and product development during her 14-year career at Microsoft. Jen's love of technology and data analytics is infused through events and experiential programs. Some of her most impactful activations include the Halo Hololens experience at E3, Halo World Championship program, and the Forza Racing Championship, the first esports program where esports competitors shared the podium alongside Formula 1 racers at the 24h of Le Mans. Partner brands in her portfolio span the gamut: Pepsi-Cola North America (PCNA), The Coca-Cola Company, Unilever, Nestle, Kellogg, Taco Bell, NFL, Best Buy, FNAC, Target, Porsche, Formula 1, Esports Awards, ESL, Mountain Dew, Monster Energy, Doritos.  A team player, Jen brings a dynamic mix of excitement and innovation to the game industry, consistently delivering visionary insights to every project.