A seasoned leader with exceptional people skills, Dick Roberts is a corporate brand strategist, franchise content marketing & advertising executive with the unique blend of creative & business experience. NBC, THE WINTER OLYMPICS, 20th Century Fox, SONY PICTURES, The NAB… are a few of the entertainment entities he has been associated with in his long and successful career. With broad-based skills and a wide network of contacts in the USA and MENA region, he leads teams that focus on content creation, distribution and sales. He builds effective branding campaigns and solutions and knows how to mine and position IP assets for monetization. Coming from years of broadcast television, leading program creation and distribution/production companies & major film studio background, Roberts has experience in creating ad-campaigns, media plans and branding strategies. His expertise is creating experiential activations that support sales initiatives, build awareness and create revenue streams. His passion for history and knowledge of the Gulf States and the Middle East have made his communications skills extremely valuable in the exploding media landscape in the United Arab Emirates and the Kingdom of Saudi Arabia. As Head of Global Media and Marketing, Roberts utilizes his extensive hands-on experience, along with his well-established international connections and insights, to build, maintain, and enhance awareness for the brands and personalities he collaborates with.